QPR:Consumer Purchasing Trace Data | MACROMILL: The Online Marketing Research Company

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QPR (Quick Purchase Report) is a purchase data service developed by M-CUBE AND ASSOCIATES, INC.
Purchase data is collected by portable bar-code scanners distributed to QPR panelists. Also, attitude survey results, such as purchase reasons, are provided consistently.

To understand the perspective of current buyers and consumer satisfaction with regard to food, drink, cosmetics, and commodities via information on purchase data.

Features

The actual purchase data shows consumer behavior by visualizing the demographic, purchase frequency, and buying channels in a time series.
Portable bar-code scanners are distributed to each QPR™ panelist, so the purchases made in supermarkets, convenience stores, drugstores, and vending machine can be collected.
Speedy online research (attitude survey) based on actual purchase data from 30,000 QPR panelists is also available.

Service Menu

Weekly and monthly purchase trends of QPR panelists will be reported. This helps to develop a greater understanding of the sales ranking for products, buying channels, demographics of current buyers, trial rate, repeater rate, and brand switching.
The online research service uses QPR panelists as respondents. Respondents, such as heavy users of a particular product, competitive product users, and brand switchers, are extracted from the purchase data for attribute research. The survey involving QPR panelists should not contain any questions or other materials that may influence purchase behavior.
QPR trace analysis reporting service by professional researchers. Several forms of reporting, such as a quick report or a full customized report for your own assignment, are available upon request.

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Product categories available for analysis: Products carry JAN codes (bar codes), such as processed food, fresh food, snacks, beverages (alcohol, non-alcohol), commodities, medical products, cosmetics, household goods, DIY products, and pet accessories.
Buying channels available for analysis: Supermarkets, convenience stores, retail, drugstores, vending machines, station stands, department stores, home centers, mail order sellers, at-home sales, and home delivery.

QPR panelists

QPR panelists consist of 30,000 Macromill Japanese panelists.（since July 2011）

Purchase data collection method by QPR panelists

QPR panelists scan the bar code attached to the products purchased in a supermarket, convenience store, drugstore, station stand, vending machine, and merchandise store using portable bar-code scanners. The data will be sent via the Internet. By this, purchase data such as attributes of the panelist, time the data was scanned, buying channel, JAN cord, and amount purchased is stored.

*Scan the bar code of the products using portable bar-code scanners and send the data via the Internet.

Example: A day of a QPR panelist (female office worker, 30-year-old, unmarried)

Scan the bar codes on products she purchased with the portable bar-code scanners from outside the home and send the data. From her purchase record, you can see her life style.

8:00 AM
Purchased a can of tea at a vending machine close to the station.
12:00 PM
Shopped for her lunch and snacks at a convenience store close to the office.
7:00 PM
Shopped for her dinner at a supermarket close to home.
8:00 PM
Purchased cold medicine and a health drink at a neighborhood drugstore.

Price

Consumer purchase research service (QPR) is a yearly contracted service. The price depends upon the details of the contract and needs to be estimated. Please inquire for more details.

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