Fiscal Year 2011 (From July 1, 2010 to June 30, 2011)

• Feb. 10, 2012:　Notice of Change to Dividend Outlook for the Term Ending June 2012
• Feb. 10, 2012:　Notice of Acquisition of Shares of EMBRAIN CO., LTD. of South Korea and Making It a Subsidiary Through the Subscription for the Capital Increase Via Private Placement
• Aug. 19, 2011:　Results of Acquisition of Own Shares through ToSTNeT-3 Off-Hours Trading System
• Aug. 19, 2011:　Notice of Determination of the Terms of Issuance of Euro Yen Zero Coupon Convertible Bonds due 2014
• Aug. 19, 2011:　Acquisition of Own Shares
  through ToSTNeT-3 Off-Hours Trading System
• Aug. 19, 2011:　Notice of Issuance of Euro Yen Zero Coupon Convertible Bonds due 2014
• Aug. 19, 2011:　Notice of Share Repurchase
• Aug. 19, 2011:　Notice of Cancellation of Treasury Shares
• May. 12, 2011:　Revision of Earnings Forecast Announced
• Mar. 29, 2011:　Announcing Changes of Directors and Executive Officers ofMACROMILL and a Subsidiary
• Mar. 18, 2011:　Announcing Donations for Victims of the Earthquake in Tohoku Region
• Feb. 16, 2011:　Announcing Transfer of Part of Equity in a Consolidated Subsidiary (Corrections)
• Feb. 14, 2011:　Announcing Transfer of Part of Equity in a Consolidated Subsidiary
• Feb. 14, 2011:　Announcing Merger (Short-FormMerger) with a Consolidated Subsidiary
• Jan. 28, 2011:　Announcing Revision of Financial Results Forecast
• Jan. 28, 2011:　Announcing Progress and Completion of Acquisition of Treasury Stock (Acquisition of Treasury Stock, in accordance with Article 156 of the Companies Act of Japan)
• Jan. 21, 2011:　Media Report Today
• Jan. 14, 2011:　Announcing Establishment of Joint Venture in China
• Jan. 05, 2011:　Announcing Progress on Acquisition of Treasury Stock
• Dec. 27, 2010:　Announcing the Establishment of a New Company
• Dec. 27, 2010:　Announcing Changes to Organizational Structure and Change of Director and Executive Officer
• Dec. 01, 2010:　Announcing Progress on Acquisition of Treasury Stock
• Nov. 12, 2010:　Notice of Change to Dividend Outlook for the Term Ending June 2011
• Nov. 12, 2010:　Announcing the Resolution on Items Relating to the Acquisition of Treasury Stock
• Nov. 12, 2010:　Notice of Stock Split, Adoption of Share Unit System, and Partial Amendments
  to the Articles of Incorporation
• Nov. 12, 2010:　Notice of Adjustment of the Exercise Price of Stock Options
• Oct. 22, 2010:　Media Report Today
• Sep. 30, 2010:　Matters Related to a Controlling Shareholder, etc.
• Sep. 29, 2010:　Announcing Changes to Organizational Structure and Change of Director
  and Executive Officer
• Sep. 24, 2010:　Announcing Basic Agreement on the Establishment of a New Company
• Sep. 03, 2010:　Announcing Issuance of Share Options for Subscription (Stock Options)
• Aug. 13, 2010:　Announcing Payment of Commemorative Dividend
• Aug. 06, 2010:　Media Report Today
• Aug. 03, 2010:　Announcing the launch of Chinese Brand Data Bank (bdb CHINA)
• Aug. 02, 2010:　Announcing Completion of Absorption-Type Demerger
• Jul. 21, 2010:　Announcing Revision of Financial Results Forecast for Fiscal Year 2010
• Jul. 01, 2010:　Announcing an Expansion of the QPR Product Purchase Research Service Using
  Portable Barcode Scanners to 10,000 Panelists

Fiscal Year 2010 (From July 1, 2009 to June 30, 2010)

• Jun. 30, 2010:　Announcing Personnel Changes of Directors and Executive Officers of Macromill, Inc. and Its Subsidiaries
• Jun. 11, 2010:　Announcing Changes of Largest Shareholder (Principal Shareholder) and Other Affiliates
• Jun. 11, 2010:　Announcing Establishment of a Business Alliance with Yahoo Japan Corporation
• Jun. 11, 2010:　Announcing the Signing of Absorption-Type Demerger Agreement for MACROMILL, INC. to Acquire Market Research Business of Yahoo Japan Value Insight Corporation (a Yahoo Subsidiary)
• Jun. 01, 2010:　Announcing completion of payment for issuance of new shares through private placement
• May. 10, 2010:　Announcing the Commencement of the “Do It Yourself” AIRsMEMBERS Service
• Apr. 19, 2010:　Notice of Offering of Shares through Private Placement
• Apr. 19, 2010:　Consultation on Merger of Macromill, Inc. and Yahoo Japan Value Insight Corporation (a Yahoo Japan Corporation Consolidated Subsidiary) Begins in Earnest
• Mar. 03, 2010:　New Service in MobileMill, Macromill’s Research Service Using Mobile Phones Development of Panel Comprising Mainly Junior High School and High School Students from Entrance Exam Community Site “uchico”
• Mar. 02, 2010:　Five Analysis Functions, Including Multivariate Analysis, Available Free of Charge
  Announcing Launch of Original Tabulation Software “Quick-CROSS3 PLUS”
• Feb. 01, 2010:　Announcing Launch of Macromill Survey–Based “Brand Data Bank (bdb)” and “bdbMill” Tracking Service