Macromill was established at the beginning of 2000, the dawn of online research. We voluntarily created the trend in the marketing research shift to the Internet against the backdrop of explosive growth of Internet users, and since then we enjoyed growth as a B2B enterprise.
Originally, the business area of marketing research was a technical and labor-intensive field; in other words, it was a monopolistic field of issues raised from a certain channel solved by professionals bearing certain skills. Our concern was to introduce IT solutions, including the Internet, and to undertake the paradigm shift in the traditional business model.

On one hand, clients are aware that marketing research is important, but on the other hand, they also consider it a cost. In addition, there is a strong tradition of wanting to “leave the matter to professionals, if possible.” Pursuing the solutions—what is the spec of the services, how it should proceed, what is the content of policies—for client needs, which is not willing to compromise on speed, cost, and quality, is required of us as an online research enterprise.
Since our establishment, we have been working on an enterprising approach centered on IT technology ahead of the times, keeping in mind that a networked society where all people, objects, and information are linked is coming sooner or later. We have always listened to the needs and wants of our clients and expanded our domain to commoditize service contents and processes.

Our clients compete in a global environment and have expectations and demands, such as solutions for diversified consumer needs (mass to segment and to customizing), shorter marketing activity cycle, and continuous needs for cost down to Japanese marketing research enterprises.

Under these circumstances, Macromill is aware of that we are still an entrepreneurial venture and sticks to the three points listed below.
-Growth rate
-Profit rate
-Scalability

Unlike many other large companies that possess history and fame, we are simply a fledgling company. From manager to each employee, it is not the time for us to be relaxed or sheltered.

Therefore, in addition to the three points listed above, we also stick to the additional three points listed below
-Offering ultimate service and system
(Continuous reform of existing business and creation of new businesses)
-Employment education for human resources
(Talented human resource recruitment and best education)
-Establishing perfect profitable business model
(Management principles for lasting company)

We are proud of our consistent accumulation of expertise for sustainable growth as the leader in the field of online research. Macromill aims to expand innovation not only in the marketing research field but also in the whole marketing field by making full use of IT, which fertilizes human creativity. Your continuing understanding and support are greatly appreciated.